Types of Benchmarking - management method description Benchmarking can be understood and applied in several variants, including: Deepen the understanding of the processes and the relationships between them.Better understand the dynamics, specificity and diversity of customer needs and problems.Establish continuous learning as one of the constant characteristics, values and goals, at the individual and company-wide level.Avoid the complacency trap and being limited by own patterns of thinking, acting and attitudes.Gain a new perspective inspiring to search for own solutions.Moreover, Benchmarking enables an organization to: Reputation and image enhancement by participating in various types of benchmarking competition.
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